Privacy Policy
1. Scope
This Privacy Policy explains how we collect, use, and protect personal information when you visit our website, request an estimate, contact us, or otherwise interact with Astra Marketing online or offline.
2. Information We Collect
2.1 Information you provide to us
- Contact information (name, phone number, email address)
- Service/property address
- Project details (roofing/exterior needs, notes you provide, photos you choose to share)
- Appointment/estimate details and communications with us
2.2 Information collected automatically
- IP address, device/browser information, approximate location (derived from IP)
- Pages viewed, actions on the site, referring/exit pages
- Cookie identifiers and ad/analytics signals (see Section 5)
We may share information as described below to operate our business and provide services.
3. How We Use Information
We use information to:
- Respond to inquiries and provide estimates
- Schedule inspections, appointments, and service
- Communicate about your project (updates, coordination, support)
- Send invoices/payment links when applicable
- Improve our website, services, marketing, and customer experience
- Protect our business, prevent fraud, and comply with legal obligations
4. How We Share Information
We may share personal information only as needed, including:
- Service providers that help us run our business (website hosting, analytics, communications, CRM, scheduling, etc.).
- Advertising/analytics partners to measure performance and conversions (see Section 5).
- Operational partners (for example, crews/subcontractors) to complete requested work.
- Legal reasons (to comply with law, enforce agreements, or protect rights/safety).
5. Cookies, Analytics, Advertising & Call Tracking
We use cookies and similar technologies to operate the site, understand usage, and measure marketing performance. Tools we may use include:
- Google Analytics (GA4) (site analytics)
- Google Ads (advertising + conversion tracking/remarketing)
- Call tracking (such as CallRail) to measure phone call performance and campaign effectiveness
5.1 Cookie controls (US-basic)
- You can control cookies through your browser settings (block/delete cookies, disable third-party cookies).
- If you disable cookies, some features may not function properly.
6. Text Messages (SMS) & Phone Calls
6.1 SMS / text messaging (service + marketing)
If you opt in, we may send you text messages related to your inquiry or project (service/transactional), and we may also send marketing messages (promotions, offers, follow-ups).
- Message frequency varies.
- Message & data rates may apply.
- Opt out anytime: reply
STOP. - Help: reply
HELPor contact us. - Consent is not a condition of purchase.
Note: We may text you from different phone numbers used by our team (including individual staff work phones).
6.2 Phone calls and call recording
Calls may be recorded or monitored for quality assurance, training, and performance/marketing optimization where permitted by law.
7. Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business records, resolving disputes, and complying with legal obligations.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
9. Your Choices & Privacy Rights
You can request to:
- Access the personal information we have about you
- Correct inaccurate information
- Request deletion of your information (subject to legal/business requirements)
- Opt out of marketing communications (email unsubscribe; SMS
STOP)
Email [email protected] or call 617-388-0657.
10. Third-Party Links
Our website may link to third-party sites (social media, scheduling tools, etc.). We are not responsible for their content or privacy practices. Review their policies before providing information.
11. Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
12. Changes to This Policy
We may update this policy from time to time. We will post the updated version on this page and update the Effective Date above.
13. Contact Us
Astra Marketing
2230 George C Marshall Dr, APT 729
Falls Church, VA 22043, United States
Phone: 617-388-0657
Email: [email protected]
© Astra Marketing. All rights reserved.